AWDis Ecologie is another brand within the AWDis (All We Do is) family. The Ecologie sub brand is focused on garments that are kind to the environment in their production and sustainability. Using the tag line "style with a conscience" this brand is aimed at the environmentally aware and those that care where their clothing comes from, what it is made from and who and how it is made. The brands stated mission is "to build a better future for our planet without compromising on style". Sustainability is key to the brand with the aim of producing garments that help to reduce the negative impact of the apparel industry on the environment. Many of the product range within this brand are certified organic using only organic materials to construct the garment. Others within the brand state that they are made with an environmental awareness of any damage that could be done to the environment during the sourcing and manufacturing of the garment.